Mike Nave, president and CEO for PBD/BIR Inc.has devoted more that 50 years to the professional beauty industry. He joined his family-owned firm, Mercury Distributing Company, soon after graduating from University of California with a BS in Business Administration, eventually taking the position of CEO and building Mercury into one of the leading distributors of professional beauty products in the western U.S. He sold his interest in Mercury to devote full attention to running BSB Communications, Inc.where as owner/CEO he published two leading trade magazines: Beauty Store Business and Professional Only and the only salon industry executive newsletter Beauty Industry Report. After selling the trade magazines, Nave starting a sale and marketing consulting business that works with a variety of companies in the salon industry. He continues to publish BIR and is an outspoken opponent of the diversion hypocrisy that is prevalent today and having detrimental affect on the salon industry. Nave has written numerous articles over the year about the diversion problem.